Idra is a leading company in the sector of education and distribution of products and equipment for Hairstylists.

We only supply innovative services and products of the best quality, carefully chosen on the international market, to guarantee complete satisfaction for our customers.

Idra is the exclusive distributor in Italy of Pivot Point, the world leader in training, of DF, the professional fashion and trend publication, of Hair Contrast and Hairdo, two brands of reference in the sector of hair extensions and of Magic Eyes, a Swedish producer of eyelash extension.

Helping the Hairstylist become an aware and established creator of beauty is the objective we pursue with determination, day after day.